Amazing environmental encouragement relevant for all clubs in the April 2018 edition of The Rotarian magazine.
The following are some interesting bits from the April edition of The Rotarian magazine.  The leadup to Earth Day 2018 on 22 April is an ideal chance for clubs to reflect on their achievements through environmental projects (or support thereof) including their participation in RI President Ian Riseley’s challenge for each Rotarian to plant a tree this Rotary year.
In 1990 then RI President-elect Paulo Costa asked for 1 tree to be planted for every one of the 1.1million Rotarians – 35 million trees were planted.  RI President Ian Riseley was next to ask the same of the 1.2million Rotarians we have today, as environmental issues are deeply entwined in every one of the areas of focus.
Why trees?  Because anyone can do it, either personally or by supporting tree-planting somewhere else that needs it.  A Rotarian could plant a tree in their back yard and have that one added to a club target for the year (recorded in Rotary Club Central of course) or the club could have a specific project or three to plant trees in the community. Done individually, but especially by the club in the community, it shows a long-term commitment to the community in a very visible way. 
A case could be made for the impact for each of the areas of focus:
Economic and community development – increases the actual and perceived value of property and its use
Promotes peace – a chance to sit in the shade alone or with others and contemplate or discuss the world/a better world.  What about a Friendship Grove with another part of the world/another Rotary district?
Disease prevention – trees produce oxygen and absorb carbon monoxide.  Have you ever de-stressed under a tree?  Or had happy times with the family under one?  Image if the whole community could do this.
Think of each of the areas of focus to come up with your own thoughts as to relevance and value.
There is much more by reading your copy of The Rotarian (as a posted magazine or digitally) or at
How is your club going on planting trees?  Are you supporting Trees for Survival or helping to improve a local park or bush reserve?  Such projects are not just for this year with most clubs have one or more often several long-term environmental projects.  Care of the environment is such a powerful cause that all can relate to it and if Rotary clubs are seen as serious and long-term contributors to the cause this alone attracts supporters and new members.