2017 Facebook Publicity Campaign for all clubs

This is a publicity and membership-attraction campaign for ALL  CLUBS to make use of.
 
STARTS 1 May 2017 and runs for three months minimum.
 
The campaign has been developed by specialists in social media who are not Rotarians (but are now familiar with Rotary). This means that they are able to create messages relevant for the non-Rotarian public.
 
You will note that some posts and posters are a little "edgy" - this is deliberate to encourage engagement with the posts.
 
 
TOPICS
 
The topics for the posts are:
  • Young Professionals
  • Influential Rotarians
  • Recently Retired
  • and more
How each of these topics is used can vary widely.  Think as to what Rotary offers each group, what each group contributes to Rotary activity etc.
 
POINTS TO NOTE
 
  • clubs have to be pro-active in participating - you will NOT be chased to participate BUT your district website/social media/publicity committee will be only too happy to help you get set up to use social media if needed and to use the campaign.
 
  • Campaign is being run via www.facebook.com/rotarynewzealand with a combination of paid advertisements and organic posts
    • ALL material can be used by districts and clubs
      • Not in NZ or Pacific?  In the spirit of open Rotary, the resource of this campaign can be used by others in Rotary BUT note the campaign material is NZPacific focussed.  If you want to change anything please contact Louise louise@lemoncreative.co.nz first.  Please also include a link/acknowledgement to this website.
    • You can share the advertisements and posts as is (not recommended) or share with your own text/viewpoint at the top (recommended and much more effective than without)
    • Or you can ask for the posts to be modified using your own pictures and text (see below)
    • Please note the Hashtags used and copies these to your own shared posts or new posts on the same topic.
    • Watch also your District Facebook page to see if/how they adapt the advertisements and organic posts - it helps understand what you can do if you need ideas
 
  • The campaign will run over 3+ months from 1 May 2017 and all material can continue to be used after that time
 
  • Inquiries to the Rotary New Zealand website are being managed by Leanne Jaggs (Rotary Public Image Coordinator - Zone 7b) who will feed these to the Membership Committee of each district (or if not a membership inquiry, then to the appropriate person) who will then contact the most appropriate club.
    • Is your club organised to properly look after the people that inquire about membership of your club?  You may only get one shot to impress them and turn them into a new member.
 
POSSIBLE WAY TO PARTICIPATE
  • Share across posts from the Rotary New Zealand and/or your District Facebook pages
    • Add text or change to reflect your club - if you would like a specific post adapted for your club see 'To create your own ..." below
    • These will be about 4 times a week
  • On days where you are not Sharing posts, create your own using current club activity
  • Use the posters in your local community
 
RESOURCES
 
The following are available without login - it is suggested you download these - some are lengthy and detailed in explanation but don't get put off by that, use what you need.
 
 
TO CREATE YOUR OWN PUBLICITY / RECRUITMENT ASSETS
 
If you use Photoshop/InDesign we can send your club the files to create your own post images and posters.
If you don’t use these programs, we can make the images up and send them back for you to post online.
For each post needed, please send the following to louise@lemoncreative.co.nz
  • Name and club
  • Photo
  • Two or three quotes under eight words long.
  • Three or four interesting words you identify with. For example: biker, magician, potter.
An alternative is to do your own without the need for expensive software:
 
Need:
  • PowerPoint
  • Photo editing software – free is PhotoFilter (and easy to learn)
  • A suitable photo
Then:
 
  1. Size your photo to the right shape and content – the ideal Facebook picture is 828px by 315 px
  2. Insert into a blank PPT slide
  3. Add and format a text box with your message
  4. Add, size and position the Master Brand Rotary logo (get from logos in Rotary Brand Center)
  5. When all the right size, proportions and position, Save the slide as a .jpeg picture
  6. View and go back to PPT slide to adjust as needed
  7. Save and then crop to picture size
  8. Save and use
Whether it is Facebook, your website or bulletin, your local media or other, having gathered the material you need makes everything so much easier ... but how?  Well, have a read of this page:  http://rotaryoceania.zone/Page/stories-2-inspire
 
CONTACTS
 
  1. Your district website/social media committee - see your district website / directory
  2. Louise Evans (campaign developer) louise@lemoncreative.co.nz
  3. Karen Purdue (Rotary Zone7b Communications Committee Chair) purdue.f.k@xtra.co.nz
  4. Colin Robinson (Assistant Rotary Public Image Cooredinator - Zone 7b) cs.bg.robinson@xtra.co.nz
 
BUT WAIT, THERE'S EVEN MORE: